Nvidia And Google Complicate Microsoft's Situation With The FTC
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The case between Microsoft/Activision and the FTC has further developed since the former’s filing revision. After Microsoft attempted to acquire Activision Blizzard, the Federal Trade Commission, or FTC, blocked their attempts over concerns of an unfair market. As the case has progressed, Bloomberg has reported two new players throwing in their two cents: Nvidia and Google, companies massive in the tech and gaming worlds.
Nvidia is heavily involved with PC gaming, producing graphics cards, and running a subscription service that aids a PC in running heavy-duty games. Google is prevalent as a competitor to Microsoft in cloud storage, and they have a heavy presence in the mobile gaming market. These companies are joining Sony in their opposition. Together, their involvement strengthens the case against Microsoft.
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The primary concern being taken with the Microsoft/Activision deal is that Microsoft will have the ability to turn large titles such as Call of Duty into Xbox-only games. They’re asserting, however, that their goal in this deal is to get a boost in the mobile gaming market. These assertions bring no reassurance to their competitors.
The concern is a market tipped in Microsoft’s favor; their services are already popular, and the more that is added means the more cornered the market becomes. However, as Bloomberg reports, “Nvidia stressed the need for equal and open access to game titles but didn’t directly oppose the acquisition.” A total shutdown of the merger isn’t the only card to be played.
Cases such as these stretch out for a while, as they take careful deliberation and planning. It will likely stretch for most of 2023, with an in-person court appearance set for August unless a compromise can be made beforehand.
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