Netflix Announces Plans To Develop An In-House Video Game Studio
Image Source: Ars Technica
Netflix is taking yet another step in its evolution as a media empire. Since it first began as a DVD rental company, Netflix has conquered movies and cable television, launched the streaming service race, and now will establish its own video game studio. The move to create a video game studio from the ground up comes after their previous acquisition of gaming companies, such as Helsinki-based Next Games, in March 2022. The company will be based in Helsinki, Finland, and led by Marko Lastikka of Electronic Arts.
In sharing their vision for the gaming company, Netflix Vice-President of Game Studios, Amir Rahimi, stated the goal of the company is to produce ad-free, original games that do not require in-app purchases.
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Netflix’s foray into making video games is notable for the substantial size of the investments being made in purchasing these smaller companies. There are also several Netflix series based on games. Conversely, the media giant is working with outside companies to develop series and games simultaneously. Given the amount of intellectual property Netflix currently has access to, the establishment of its own video game design studio would allow the company to more freely develop the games in-house. Independent industry analyst Eric Seufert believes this will greatly serve the company by bringing more people into the Netflix fold.
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Source(s): BBC