Just In Time For Halloween! Toys”R”Us Planning A Comeback With New Flagship Stores

TV & Film

Oct 4

Calling all Toys"R"Us kids! The famous store chain known for being the king of everything toys and video games is making a huge comeback. The retail chain closed its doors in 2017 as the company filed for bankruptcy. However, in 2021, WHP Global bought a controlling stake in the company with plans to revive the brand. This began with a presence in Macy’s department stores across the country, but it seems reception was mixed. Now, the plan is to revive the brand with new flagship locations and locations in airports and cruise ships, with the first airport location opening at the Dallas Fort Worth airport in November of this year. WHP Global CEO, Yehuda Shmidman, said this regarding the upcoming revival:

“The Toys”R"Us brand is growing fast and our expansion into air, land and sea is a testament to the brand’s strength…Since acquiring Toys"R"Us, we have increased our global retail footprint by more than 50% with openings in the United States, United Kingdom, India, Dubai, and Mexico. We now have over 1,400 stores and e-commerce sites across 31 countries, and as we head into 2024, we are excited to bring Toys”R”Us to consumers everywhere, whether you’re visiting one of our stores at Macy’s, at our flagships, in an airport, or onboard a cruise ship.”

Are you excited for the comeback of this iconic brand? It seems there may be a new generation of Toys"R"Us kids upon us.

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