Disney And YouTube Top Most TV View In April 2024
Image Source: CultureSlate
Nielsen, the trusted source for TV viewing data, has released new insights about audience preferences across cable, streaming services, and broadcast television networks, as well as the companies they watch on the New Media Distributor Gauge.
Brian Fuhrer, a Senior Vice President of Product Strategy and Thought Leadership at Nielsen, explained, “The objective of the original was to illustrate how viewing trended across broadcast, cable, and streaming and also to track the growth and emergence of streaming platforms along the way, but beginning this month, The Gauge will add data on audience engagement by media distributor.”
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April’s numbers showed that audiences continue to clamor for the House of Mouse, with nearly 11.5 percent of its viewing share being between Disney+ and Hulu. ABC, ESPN, and other cable and streaming properties under Disney’s umbrella saw an uptick in viewership due to the record-breaking attention paid to the NCAA women’s basketball championship game, which finished with 18.87 million viewership as the final buzzer rang.
Image source: YouTube
YouTube finished second in the viewership race with 9.6 percent, followed by NBC Universal at 8.9 percent, Paramount at 8.8 percent, Warner Bros. Discovery at 8.1 percent, and, oddly, Netflix bringing up a marginal 7.6 percent.
Broadly, however, television viewership decreased in April within broadcast and streaming. Broadcast programming dipped by three percent, and streaming slowed by 1.9 percent. The only category that didn’t take a hit was cable, which saw its second consecutive month of viewership growth.
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Sources: The Wrap, The Hollywood Reporter
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