A ‘Star Wars’ Themed Car Wrap Is Coming To NASCAR
Image Source: Star Wars.com
As Star Wars fans may know, racing and cars was a significant part of the DNA that went into the creation of the Star Wars franchise. George Lucas is known to have been a big fan of both, and that love has certainly made its way into many aspects of Star Wars. This year, Columbia is taking its theme of Star Wars to the next level in NASCAR.
Columbia has long been a collaborator with Lucasfilm and has released a collection of Star Wars clothing every year since 2016. This year they landed on X-wing flight suits as their inspiration for the collection, but wanted to take it a step further.
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Columbia also has a relationship with NASCAR driver Bubba Wallace. VP of Columbia brand development Matt Merriman told StarWars.com “But this year, creating the orange Star Wars flight suit collection, we were thinking, Luke and his orange pilot suit getting into his X-wing was very similar to Bubba in his race suit climbing into his rocket ship of a car. We thought, how fun would it be if we used that similarity as a way to promote the Star Wars collaboration?”
To go farther than the normal race car sponsorship, Columbia has decked out the 23 car in Star Wars-styled designs. They stated they wanted Bubba to feel like he was in an X-wing and flying around the track. They were also to secure another driver and design a TIE fighter-inspired car.
To further promote the collaboration, Mark Hamill and Bubba Wallace were brought together for a meeting at the actor’s home.
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Source: Star Wars.com
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