'Longlegs' Has The Best Horror Marketing Campaign Of The Last Decade
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Unless you have been living under a rock then you have probably heard about the upcoming horror film Longlegs. The film’s marketing team has been working overtime to make sure that everyone knows about and is dying to see this film when it releases. Summer horror movies that are not based around the season itself don’t typically get much excitement from crowds who would typically prefer to watch this genre during the spooky season. This film’s marketing team has guaranteed that their film will not fall prey to this mindset. Let’s take a look at Longlegs’ phenomenal marketing campaign thus far and discuss what might be coming next!
Longlegs is the newest film from director Osgood Perkins and NEON studio. The official synopsis says that the film follows new FBI recruit Agent Lee Harker as she takes on a serial killer case that has been stumping local and federal law enforcement for more than three decades. What were originally believed to be murder-suicides are soon connected to a sinister being known only as Longlegs that Agent Harker learns has a personal connection to her past. The film stars Nicolas Cage as the titular character and Maika Monroe as the young agent.
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The film’s marketing team began their campaign with horrifying posters that gave nothing away about the film other than that it was guaranteed to terrify audiences. Next came short teaser trailers that were hauntingly creepy. Each of the teasers was roughly 30-40 seconds in length and featured titles such as “Every year there is another”, “We’ve been waiting for her”, and “Remember to say your prayers.” Social media was abuzz talking about the teasers and trying to decipher the seemingly random codes that were featured in each. You can check out one of these trailers below. Once the full-length trailer dropped, it was all any horror fan could talk about. The trailer was terrifying, and thought-provoking, and unlike most modern horror trailers, it left us wondering what the film was about.
Fans were surprised to learn that there was a new billboard in Los Angeles for the film that featured a mysterious phone number. When you called the number, you were treated to a pre-recorded message from Longlegs that sent shivers down my spine! If you want to call the number yourself it is 458-666-4355. Now, the newest addition to the marketing campaign was an ad in The Seattle Times that when deciphered sent fans to a horrifying website. The site featured the case files and crime scene photos of every murder-suicide the authorities knew about that also had a letter from Longlegs left at the scene.
The site sets fans up to be as involved as the FBI agents when they finally go into the film later this week. The most mysterious aspect though is that the site tells fans to check back on Monday, July 8, and then includes three lines of coded messages. Fans have been trying to decipher these codes since the site went live, but so far none have been able to fully crack it. If you would like to see the site yourself, you can do so at thebirthdaymurders.net. Please note that there is a major trigger warning for this website! It features crime scene photos and graphic descriptions of the crimes. Although these are fictional crimes, the content can be triggering.
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We are now left wondering what could be happening on Monday, and if the marketing team can create anything better than what they have already given us. You can check out the trailer for the film below and make sure that you get tickets to see Longlegs hitting theaters on Friday, July 12.
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