The Producer Behind ‘M3GAN' And 'Get Out' Is Getting Into Horror Games
Blumhouse Productions is looking to break into the gaming industry with hopes of scaring a whole new audience. Yes, you read that correctly; the horror movie powerhouse that has brought to life the likes of M3GAN, Get Out, and The Purge, to name just a few is interested in creating horror-themed video games. The Blumhouse Games Division will follow the company's history of keeping production costs low as they are expected to keep the budget under $10 million. While the Blumhouse name is synonymous with low-budget films, they manage to keep costs down while still creating unique storylines that audiences find engaging.
Blumhouse has attempted before to adapt its in-house titles to the gaming format. Said attempts have unfortunately been unsuccessful in the past. Rather than go that route again, the horror genre powerhouse has chosen to seek out companies to offer collaborative opportunities. This allows Blumhouse to extend its creative reach while also offering gaming companies the benefit of name recognition under the Blumhouse umbrella. To further facilitate potential success, Blumhouse has brought in executive oversight with the knowledge of what it takes to find success in the gaming industry.
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Zach Wood has an extensive resume in the game production arena. He is to head up the creative side of the gaming division. While David Sechler will be charged with running the operational and financial side. Sechler is no newbie to the world of gaming, either. His experience includes working with various indie studios as well as being a former executive with PlayStation.
Engadget reports that Blumhouse president Abhijay Prakash had this to say to Bloomberg regarding this latest endeavor – "We're in the scary story business. We do films, we do TV and there is this massive, growing segment in media and entertainment called gaming. The space is hundreds of billions of dollars; we're in a great position to try and access it." No one tells a scary story like Blumhouse. They are most certainly in a position to succeed in partnering with others as they enter the gaming world!
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Source: Engadget