Netflix To Change Subscription Plans...Again

TV & Film

Jan 26

As Netflix’s subscriber count continues to increase substantially, Netflix has announced plans to drop its cheapest ad-free plan.

This reveal comes from an investor call during which co-CEO Greg Peters revealed that ad memberships now make up 40% of Netflix’s sign-ups from ads, and there was a 70% increase among ad subscriptions in Q4 of 2023 alone. Because of these factors, the decision was made to remove their Basic plan and instead put more focus on their ad-supported tiers. This change will take effect later this year starting in Canada and the UK, before taking effect in other countries.

Netflix has already removed the plan from their services in Canada, the UK, and the US, meaning no new subscribers can use it. This now leaves Netflix subscribers paying for the $11.99 per month plan with the option of paying more, $15.49 or $22.99 a month for an ad-free plan, or going for Netflix’s $6.99 ad-supported plan.

Netflix’s decision to remove their Basic Ad-Free plan is only the latest in sweeping changes that have elevated Netflix at the expense of consumers as the prices of their streaming plans continue to increase, and their crackdown on password sharing, which resulted in roughly 30 million new subscriptions in 2023 after implementing safeguards and additional charges to share passwords.

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