A Fond Farewell To E3, As The Gaming Convention Has Been Cancelled For Good
Image Source: The Sociable
It’s time to say goodbye to E3. For years, the Electronic Entertainment Expo was a high point of any gamer’s summer as they took to their computers to see what new wonders awaited from Nintendo, PlayStation, and Xbox. However, the showcase has been permanently canceled. According to the event organizers, “After more than two decades of E3, each one bigger than the last, it’s time to say goodbye. Thanks for the memories. GGWP [good game well played].”
The last E3 was held in 2021 as a virtual event. Before that, the last in-person E3 was in 2019. Even before the pandemic, game developers started hosting virtual events that put the focus on fans, like the Nintendo Direct videos. These events saved developer costs and gave them more control of the news cycle, leading to E3 being a somewhat redundant and unnecessary event for game studios. Stanley Pierre-Louis, Entertainment Software Association CEO said, “We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners.”
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Image Source: GameSpot
He added, “ESA's focus and priority remain advocating for ESA member companies and the industry workforce who fuel positive cultural and economic impact every day.” While gamers will no longer tune into live streams in the middle of the night or wake up to game news in the days following E3, they can look forward to individual events hosted by their favorite game studios.
Ampere Analysis research director for games Piers Harding-Rolls shared a fond farewell to the event, “In its heyday E3 was viewed as an unmissable event and was hugely important for pre-launch buzz and the reveal of upcoming games and products. From a nostalgia point of view, it is sad to see it go.”
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